{"id":1035310,"date":"2024-05-17T13:50:12","date_gmt":"2024-05-17T12:50:12","guid":{"rendered":"https:\/\/development.theaoi.com\/campaigning\/campaigns\/diversity-inclusion-copy\/"},"modified":"2026-02-26T12:40:53","modified_gmt":"2026-02-26T12:40:53","slug":"price-it-right","status":"publish","type":"page","link":"https:\/\/theaoi.com\/campaigning\/campaigns\/price-it-right\/","title":{"rendered":"Price it Right"},"content":{"rendered":"<div class=\"fade band no_fade_  color-ffffff \" style=\" background-color:#FFFFFF\">\n\n<div class=\"container\">\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><div class=\"block-breadcumbs\">\n\n\n\n<nav class=\"woocommerce-breadcrumb\" aria-label=\"Breadcrumb\">\n\t<a href=\"https:\/\/theaoi.com\/campaigning\/\">Campaigning<\/a> >    \t<a href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/\">Campaigns<\/a> >    Price it Right<\/nav>\n\n\n\n\n<\/div>\n\n\n\n\n<ul class=\"wp-block-page-list\"><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigning-blocks\/\">Campaigning<\/a><\/li><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/fair-use-vs-fair-dealing-in-ai-defence\/\">Fair Use vs Fair Dealing in AI defence<\/a><\/li><li class=\"wp-block-pages-list__item has-child\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/\">Campaigns<\/a><ul class=\"wp-block-navigation__submenu-container\"><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/pay-the-creator\/\">Pay The Creator<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/diversity-inclusion\/\">Diversity &amp; Inclusion<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/not-a-hobby\/\">Not a Hobby<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/the-aois-stance-on-ai\/\">The AOI&#8217;s Stance on AI<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/fair-terms-for-creators\/\">Fair Terms for Creators<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/price-it-right\/\">Price it Right<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/keep-your-copyright\/\">Keep Your Copyright<\/a><\/li><\/ul><\/li><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/legislation\/\">Legislation<\/a><\/li><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/partner-organisations\/\">Partner Organisations<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Price it Right<\/h3>\n\n\n\n<p class=\"has-large-font-size\">Price it Right supports creators and commissioners in confident pricing and negotiation. It&#8217;s a campaign for the whole industry.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Why is the campaign needed?<\/h3>\n\n\n\n<p class=\"has-large-font-size\">The campaign builds on the success of the Don\u2019t Work For Free campaigns.&nbsp;It is needed for three main reasons:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-large-font-size\">Increases understanding and confidence in pricing illustration<\/h4>\n\n\n\n<p class=\"has-large-font-size\">Illustration has a logical pricing structure, with commissioners paying for what they want (and not what they don\u2019t need) with a licence.&nbsp; It\u2019s a straightforward system, but one which needs to be clearly priced.&nbsp; If you are not sure how to approach pricing \u2013 get in touch with the AOI, or use the negotiation and pricing resources on our website.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-large-font-size\">Values Illustration<\/h4>\n\n\n\n<p class=\"has-large-font-size\">Copyright assignments of all rights in artwork, or blanket licenses lead to illustration and animation being devalued and the licencing model being ignored. Over time this means illustration is an unsustainable career for individuals, and the wealth of talent commissioners draw on evaporates.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-large-font-size\">Supports Business<\/h4>\n\n\n\n<p class=\"has-large-font-size\">Negotiation is an important part of business.&nbsp; With informed pricing negotiations are clearer and more robust leaving more time for the creative process.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What will the campaign achieve?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Increased confidence and understanding of pricing commissions<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list has-large-font-size\">\n<li>Clear, transparent negotiations<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list has-large-font-size\">\n<li>The value of illustration being maintained<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How can I get involved?<\/h3>\n\n\n\n<p class=\"has-large-font-size\">Price your work right! If you are unsure of pricing get in touch with the AOI, or your membership association, for advice and guidance.<\/p>\n\n\n\n<p class=\"has-large-font-size\">Tell everyone about it! Creators and Commissioners can download the\u00a0<a href=\"https:\/\/theaoi.com\/wp-content\/uploads\/2018\/03\/PriceItRight_AOI_Campaign_NishantChoksi.pdf\">Price It Right logo<\/a>\u00a0to display, advertising that you welcome transparent, fair pricing in all work.<\/p>\n\n\n\n<p class=\"has-large-font-size\">Follow us! Share your experiences of Pricing it Right at #priceitright and be part of the fair pay movement.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Resources<\/h3>\n\n\n\n<p class=\"has-large-font-size\">The resource on&nbsp;<a href=\"https:\/\/theaoi.com\/resources\/pricing\/price-it-right-pricing-basics\/\"><em>Price It Right \u2013 Pricing Basics<\/em><\/a>&nbsp;is available in our <a href=\"https:\/\/theaoi.com\/resources\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pricing section<\/a>. This is publicly available to all.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Who is behind this campaign?<\/h3>\n\n\n\n<p class=\"has-large-font-size\">The AOI are delivering this campaign in partnership with the&nbsp;<a href=\"http:\/\/www.european-illustrators-forum.com\/\">European Illustrators Forum<\/a>&nbsp;(The EIF).&nbsp;The EIF have 18 association members and speak on behalf of over 12,000 illustrators across Europe and the rest of the world.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"856\" src=\"https:\/\/theaoi.com\/wp-content\/uploads\/2024\/05\/PriceItRight_targetFNL.jpg\" alt=\"\" class=\"wp-image-1017665\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Campaign illustration by <a href=\"https:\/\/www.nishantchoksi.com\" target=\"_blank\" rel=\"noreferrer noopener\">Nishant Choksi<\/a><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:21%\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/theaoi.com\/wp-content\/uploads\/2024\/05\/PriceItRight_still.webp\" alt=\"\" class=\"wp-image-1016283\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1035326,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1035310","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages\/1035310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/comments?post=1035310"}],"version-history":[{"count":4,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages\/1035310\/revisions"}],"predecessor-version":[{"id":1168248,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages\/1035310\/revisions\/1168248"}],"up":[{"embeddable":true,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages\/1035326"}],"wp:attachment":[{"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/media?parent=1035310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}