{"id":1035308,"date":"2024-05-17T13:48:55","date_gmt":"2024-05-17T12:48:55","guid":{"rendered":"https:\/\/development.theaoi.com\/campaigning\/campaigns\/diversity-inclusion-copy\/"},"modified":"2026-02-26T12:35:16","modified_gmt":"2026-02-26T12:35:16","slug":"not-a-hobby","status":"publish","type":"page","link":"https:\/\/theaoi.com\/campaigning\/campaigns\/not-a-hobby\/","title":{"rendered":"Not a Hobby"},"content":{"rendered":"<div class=\"fade band no_fade_  color-ffffff \" style=\" background-color:#FFFFFF\">\n\n<div class=\"container\">\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><div class=\"block-breadcumbs\">\n\n\n\n<nav class=\"woocommerce-breadcrumb\" aria-label=\"Breadcrumb\">\n\t<a href=\"https:\/\/theaoi.com\/campaigning\/\">Campaigning<\/a> >    \t<a href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/\">Campaigns<\/a> >    Not a Hobby<\/nav>\n\n\n\n\n<\/div>\n\n\n\n\n<ul class=\"wp-block-page-list\"><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigning-blocks\/\">Campaigning<\/a><\/li><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/fair-use-vs-fair-dealing-in-ai-defence\/\">Fair Use vs Fair Dealing in AI defence<\/a><\/li><li class=\"wp-block-pages-list__item has-child\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/\">Campaigns<\/a><ul class=\"wp-block-navigation__submenu-container\"><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/pay-the-creator\/\">Pay The Creator<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/diversity-inclusion\/\">Diversity &amp; Inclusion<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/not-a-hobby\/\">Not a Hobby<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/the-aois-stance-on-ai\/\">The AOI&#8217;s Stance on AI<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/fair-terms-for-creators\/\">Fair Terms for Creators<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/price-it-right\/\">Price it Right<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/keep-your-copyright\/\">Keep Your Copyright<\/a><\/li><\/ul><\/li><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/legislation\/\">Legislation<\/a><\/li><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/partner-organisations\/\">Partner Organisations<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Not a Hobby<\/h3>\n\n\n\n<p class=\"has-large-font-size\">Illustration is major contributor to the cultural economy. Brands, businesses and individuals recognise its value to sell products and ideas and engage their audience. It is one of the fastest growing undergraduate courses. The success of the illustration business is undeniable.<\/p>\n\n\n\n<p class=\"has-large-font-size\">But the business of illustration \u2013 day to day negotiation, business planning, cash flow, marketing \u2013 is too often overlooked by illustrators and animators. This campaign addresses that. It\u2019s time for an overhaul \u2013 it\u2019s time to invest in our skills, our businesses and ourselves.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What do we want to achieve?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">We want to see all creatives confidently pricing their work and\u00a0managing their businesses successfully.<\/li>\n\n\n\n<li class=\"has-large-font-size\">We want creatives around the world to\u00a0earn a fair income.<\/li>\n\n\n\n<li class=\"has-large-font-size\">We want to see everyone (commissioners, clients and creatives)&nbsp;understanding and respecting&nbsp;licensing, contracts and fair pay.<\/li>\n\n\n\n<li class=\"has-large-font-size\">We recognise the rise in mental health&nbsp;in our industry, and want to address this.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Succeeding Together<\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-large-font-size\">Creators!<\/h4>\n\n\n\n<p class=\"has-large-font-size\">Invest 1 hour in your own business development each day. Let us know how you are improving online, use the hashtag&nbsp;<em>#NotAHobby<\/em><br><br>As part of this campaign we&#8217;ve developed a range of NEW tools and resources to help you do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Read&nbsp;our informative <a href=\"https:\/\/theaoi.com\/news\/category\/illustration-tips-insights\" target=\"_blank\" rel=\"noreferrer noopener\">Illustration Tips &amp; Insights<\/a>&nbsp;from Illustrators, Agents &amp; Commissioners.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Write and refresh&nbsp;your business plan &#8211;&nbsp;<a href=\"https:\/\/theaoi.com\/product\/business-planning-consultations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a&nbsp;Consultation<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/theaoi.com\/resources\/professional-practice\/business-plan-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">use our&nbsp;resource<\/a>.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Develop good relations and fair terms&nbsp;by learning contract and client negotiation &#8211;&nbsp;<a href=\"https:\/\/theaoi.com\/about\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact the AOI.<\/a><\/li>\n\n\n\n<li class=\"has-large-font-size\">Invest in your wellbeing &#8211;&nbsp;<a href=\"https:\/\/theaoi.com\/resources\/professional-practice\/mental-health-for-creative-freelancers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read our mental health resource<\/a>.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Consider&nbsp;<a href=\"https:\/\/theaoi.com\/2019\/04\/09\/what-should-i-earn\/\" target=\"_blank\" rel=\"noreferrer noopener\">how much you want to earn this year<\/a>&nbsp;and what it will take to reach it.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Understand the factors that go into calculating licence fees &#8211; <a href=\"https:\/\/theaoi.com\/resources\/pricing\/pricing-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Use our&nbsp;Pricing Calculator.<\/a><\/li>\n\n\n\n<li class=\"has-large-font-size\">Overhaul&nbsp;your portfolio communication &#8211;&nbsp;<a href=\"https:\/\/theaoi.com\/product\/portfolio-consultation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a Portfolio Consultation<\/a>.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Check out our NEW and updated\u00a0<a href=\"http:\/\/www.theaoi.com\/resources\" target=\"_blank\" rel=\"noreferrer noopener\">AOI resources<\/a>, including <a href=\"https:\/\/theaoi.com\/resources\/animation\" data-type=\"link\" data-id=\"https:\/\/theaoi.com\/resources\/animation\" target=\"_blank\" rel=\"noreferrer noopener\">Animation Resources<\/a>.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Share the&nbsp;<a href=\"https:\/\/theaoi.com\/resources\/professional-practice\/code-of-conduct-for-illustrators\/\" target=\"_blank\" rel=\"noreferrer noopener\">AOI\u2019s Code of Conduct for Illustrators<\/a>&nbsp;with peers and commissioners.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Take advantage of our&nbsp;<a href=\"https:\/\/theaoi.com\/membership\/discounts\/\" target=\"_blank\" rel=\"noreferrer noopener\">AOI Member Discounts<\/a>.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-large-font-size\">Tutors! <\/h4>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Many graduates feel lost when it comes to their business and&nbsp;are not industry ready. <a href=\"https:\/\/theaoi.com\/about\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Work with AOI<\/a>&nbsp;to overhaul your professional practise modules.<\/li>\n\n\n\n<li class=\"has-large-font-size\"><a href=\"https:\/\/theaoi.com\/about\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch with us<\/a>&nbsp;to book a Business Masterclass for your students at all levels.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Fight for wellbeing to be meaningfully included in your course.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-large-font-size\">Agents! <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Be transparent about client contracts and negotiations with your rosters.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Bad practice from a client?&nbsp;<a href=\"https:\/\/theaoi.com\/about\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact the AOI<\/a>&nbsp;so we can help you take action to address the issues while protecting your relationships.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Continue to make sure your artists are mentally well.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-large-font-size\">Commissioners! <\/h4>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Fully understand your company\u2019s relationship with illustrators and animators.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Understand contracts, payment terms, copyright requirements and challenge it where you would not accept it yourself.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Consider how you and your organisation can support freelancers\u2019 wellbeing.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Share our Campaign!<\/h3>\n\n\n\n<p class=\"has-large-font-size\">In order to really move our industry forward we need to work together and get this message outside of our own bubbles so we can truly reach everyone. Let&#8217;s flood social platforms with informative and inspirational insights, celebrating the business of illustration. Use the hashtag&nbsp;<strong><em>#NotAHobby<\/em><\/strong>.<\/p>\n\n\n\n<p class=\"has-large-font-size\">We\u2019ve got the following assets for you to use and share with your peers and clients:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Download our&nbsp;<a href=\"https:\/\/theaoi.com\/wp-content\/uploads\/2019\/04\/AOI-Campaign-Image-by-Cathal-Duane.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign image<\/a>&nbsp;by illustrator&nbsp;<a href=\"https:\/\/cathalduane.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cathal Duane<\/a><\/li>\n\n\n\n<li class=\"has-large-font-size\"><a href=\"https:\/\/theaoi.com\/resources\/professional-practice\/code-of-conduct-for-illustrators\/\" target=\"_blank\" rel=\"noreferrer noopener\">AOI&nbsp;Code of Conduct&nbsp;for Illustrators<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Together we can achieve this &#8211; if we all take&nbsp;Action.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Empower!&nbsp;Ourselves, and our community.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Celebrate!&nbsp;Our achievements and our industry.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Protect!&nbsp;Our rights and our earnings.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Progress!&nbsp;Our industry.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Challenge!&nbsp;Our commissioners and ourselves, to do better.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-large-font-size\">Keep in touch <\/h4>\n<\/div>\n\n\n\n<p class=\"has-large-font-size\">This is a campaign that we feel very passionate about. We are a small team who are working as best as we can with our resources. Many members and industry peers have fed into the campaign, and the development of the insights and resources \u2013 and it is stronger for that. <a href=\"https:\/\/theaoi.com\/about\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">For any and all constructive feedback, please get in touch.<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Campaign illustration by <a href=\"https:\/\/cathalduane.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cathal Duane<\/a><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:21%\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/theaoi.com\/wp-content\/uploads\/2024\/05\/Not-a-hobby.jpeg\" alt=\"\" class=\"wp-image-1016278\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1035326,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1035308","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages\/1035308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/comments?post=1035308"}],"version-history":[{"count":7,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages\/1035308\/revisions"}],"predecessor-version":[{"id":1168243,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages\/1035308\/revisions\/1168243"}],"up":[{"embeddable":true,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages\/1035326"}],"wp:attachment":[{"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/media?parent=1035308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}