{"id":1035304,"date":"2024-05-17T13:34:52","date_gmt":"2024-05-17T12:34:52","guid":{"rendered":"https:\/\/development.theaoi.com\/campaigning\/campaigns-copy\/"},"modified":"2026-02-26T12:37:26","modified_gmt":"2026-02-26T12:37:26","slug":"pay-the-creator","status":"publish","type":"page","link":"https:\/\/theaoi.com\/campaigning\/campaigns\/pay-the-creator\/","title":{"rendered":"Pay The Creator"},"content":{"rendered":"<div class=\"fade band no_fade_  color-ffffff \" style=\" background-color:#FFFFFF\">\n\n<div class=\"container\">\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><div class=\"block-breadcumbs\">\n\n\n\n<nav class=\"woocommerce-breadcrumb\" aria-label=\"Breadcrumb\">\n\t<a href=\"https:\/\/theaoi.com\/campaigning\/\">Campaigning<\/a> >    \t<a href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/\">Campaigns<\/a> >    Pay The Creator<\/nav>\n\n\n\n\n<\/div>\n\n\n\n\n<ul class=\"wp-block-page-list\"><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigning-blocks\/\">Campaigning<\/a><\/li><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/fair-use-vs-fair-dealing-in-ai-defence\/\">Fair Use vs Fair Dealing in AI defence<\/a><\/li><li class=\"wp-block-pages-list__item has-child\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/\">Campaigns<\/a><ul class=\"wp-block-navigation__submenu-container\"><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/pay-the-creator\/\">Pay The Creator<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/diversity-inclusion\/\">Diversity &amp; Inclusion<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/not-a-hobby\/\">Not a Hobby<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/the-aois-stance-on-ai\/\">The AOI&#8217;s Stance on AI<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/fair-terms-for-creators\/\">Fair Terms for Creators<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/price-it-right\/\">Price it Right<\/a><\/li><li class=\"wp-block-pages-list__item \"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/keep-your-copyright\/\">Keep Your Copyright<\/a><\/li><\/ul><\/li><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/legislation\/\">Legislation<\/a><\/li><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/theaoi.com\/campaigning\/partner-organisations\/\">Partner Organisations<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pay The Creator<\/h3>\n\n\n\n<p class=\"has-large-font-size\"><a href=\"https:\/\/www.creatorsrightsalliance.org\/paythecreator\" target=\"_blank\" rel=\"noreferrer noopener\">Pay the Creator<\/a>&nbsp;is a Creators\u2019 Rights Alliance (<a href=\"https:\/\/www.creatorsrightsalliance.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRA<\/a>) campaign calling for creators to be paid professionally and promptly, and to be given the same considerations enjoyed by other workers in the areas of pay, business support and policy making.&nbsp;AOI is a member of CRA.<\/p>\n\n\n\n<p class=\"has-large-font-size\">We are asking everyone to share the <em>#PayTheCreator<\/em> hashtag, to link it to their own campaigns for better practice and to call out good and bad examples of payment and contract practices.&nbsp;<\/p>\n\n\n\n<p class=\"has-large-font-size\">It\u2019s never been more important for artists \u2013 including illustrators and animators \u2013 to do everything in their power to\u00a0<a href=\"https:\/\/www.creatorsrightsalliance.org\/paythecreator\" target=\"_blank\" rel=\"noreferrer noopener\">Pay the Creator<\/a>. It\u00a0brings together CRA member campaigns and the work they do, tirelessly championing creator working rights. AOI\u2019s\u00a0<a href=\"https:\/\/theaoi.com\/campaigning\/campaigns\/consultations-blocks-2\/keep-your-copyright\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keep Your Copyright<\/a>\u00a0campaign plays under the Pay the Creator banner.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left has-large-font-size\">It is always unacceptable to expect creators to receive \u2018exposure\u2019 or \u2018experience\u2019 in place of payments, but this has become especially prevalent throughout the pandemic.&nbsp;It is also unacceptable to take creators\u2019 rights without fair payment.<strong>&nbsp;<\/strong><br><br>Our creative freelancers are a key cornerstone of our economy, providing important creativity, knowledge, and expertise. Without them our books, films, magazines, television, film, theatre and music venues would be empty, devoid of content. They have been dismissed far too long as irrelevant and unimportant to those who use their services and work, as well as to policy decision makers. This must stop. <br><br>Pay the Creator brings together CRA member campaigns and the work they do tirelessly championing creators\u2019 working rights.<\/p>\n<cite>Nicola Solomon, CRA Chair and Ex-CEO Society of Authors<\/cite><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\">To support as a creator, <a href=\"https:\/\/creatorsrightsalliance.us5.list-manage.com\/track\/click?u=11633e0ae0585d34f9a2a7f99&amp;id=09edee385e&amp;e=b31640198c\" target=\"_blank\" rel=\"noreferrer noopener\">download the Pay the Creator&nbsp;logo<\/a>&nbsp;to use on your own website and email signatures, linking to the <a href=\"https:\/\/www.creatorsrightsalliance.org\/paythecreator\" target=\"_blank\" rel=\"noreferrer noopener\">Pay the Creator<\/a> CRA page. Use&nbsp;<em>#PayTheCreator<\/em><strong>&nbsp;<\/strong>on your social media feeds to highlight the best and the worst in pay and contract practices. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\"><br><\/h3>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The Challenge<\/h3>\n\n\n\n<p class=\"has-large-font-size\">Too often creators are offered payment in kind, through exposure, or opportunity, rather than financial payment for their work and rights.&nbsp;They are also ignored when policies are being developed and support is being given.<\/p>\n\n\n\n<p class=\"has-large-font-size\">Creators\u2019 work is the foundation of the largest sector within the UK economy. Yet their needs are repeatedly ignored when policy, economic and support decisions are being made.&nbsp;<\/p>\n\n\n\n<p class=\"has-large-font-size\">It is important to bring to an end a practice that discriminates, stifles access and limits those who are able to work in our industry.<\/p>\n\n\n\n<p class=\"has-large-font-size\">CRA member organisations already constantly campaign on these issues. Through&nbsp;<em>#PaytheCreator<\/em>&nbsp;CRA is bringing together all member organisations\u2019 campaigns under one simple banner, to spread the collective message even wider.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\">Help CRA and the member organisations ensure that all creators are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Paid for the work they do,&nbsp;and the rights they grant, on time and reflecting their skills and contributions<\/li>\n\n\n\n<li class=\"has-large-font-size\">Recognised for the contribution they make to the creative industries, the UK\u2019s economy, and our wellbeing<\/li>\n\n\n\n<li class=\"has-large-font-size\">At the heart of government policy and decision-making process<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\">Inequitable payment disproportionally affects those who are under-represented within the industry, limiting their chances to make a living from their creativity and to remain in the sector. It sets back any progress toward the inclusive industry that we all want to see. These unfair practices ensure that only those who come from backgrounds where they can be financially supported can sustain a career in the sector.<\/p>\n\n\n\n<p class=\"has-large-font-size\">We cannot and should not accept the inequality of pay for creators of all kinds &#8211; writers, illustrators, animators, photographers, musicians, actors, and artists.<\/p>\n\n\n\n<p class=\"has-large-font-size\">Use the hashtag&nbsp;<em>#PayTheCreator<\/em>&nbsp;to show your support.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"803\" src=\"https:\/\/theaoi.com\/wp-content\/uploads\/2022\/03\/CRA_PTC_LOGO-BW_800px.jpg\" alt=\"\" class=\"wp-image-782461\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:21%\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/theaoi.com\/wp-content\/uploads\/2024\/05\/PayTheCreator_CRA_PTC_LOGO_800px.jpg\" alt=\"\" class=\"wp-image-1017610\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1035326,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1035304","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages\/1035304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/comments?post=1035304"}],"version-history":[{"count":4,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages\/1035304\/revisions"}],"predecessor-version":[{"id":1168245,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages\/1035304\/revisions\/1168245"}],"up":[{"embeddable":true,"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/pages\/1035326"}],"wp:attachment":[{"href":"https:\/\/theaoi.com\/wp-json\/wp\/v2\/media?parent=1035304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}